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Guy Yehiav: The Full Story

Guy Yehiav is an entrepreneur at heart. In addition to executing two successful exits, he orchestrated for employees and investors at Demantra and Profitect, Guy was also instrumental in the turnaround of Oracle’s supply chain go-to-market from 2006 to 2010. Throughout his career, Guy has continuously generated real value for large and small customers across multiple industries including CPG, retail, complex manufacturing, healthcare, electronics, and more. 

​At his core, Guy believes that people are the drivers of organizational success. It starts with guiding employees to generate value for the company, as well as guiding prospective customers to generate value for themselves.  It’s this understanding of how to make a positive impact on people and their careers that enables Guy to get the most from the organizations he supports.

Guy Yehiav CEO

With Guy’s guidance and expertise, you will learn about your company’s ability to grow and create exit options that provide value to your employees and investors.

Guy currently serves as the President of SmartSense by Digi. In this capacity, he oversees full SmartSense P&L that includes the Research & Development, Customer Success, Sales, and Marketing teams, spearheading the creation and implementation of advanced enterprise IoT and RLTS solutions. These solutions are aimed at enhancing product quality & safety, facilities monitoring, pharmaceutical safety, and supply chain visibility. SmartSense serves seven main verticals: Pharmaceutical, Retail Pharmacy, Grocery, Restaurants, Food Manufacturing, Healthcare and K-12/Higher Education. The company has seen more than 150% growth over the past two years. Prior to his role at SmartSense, Guy was instrumental in driving organic & non-organic growth, mergers and acquisitions, leadership strategies, sales and customer success initiatives at Zebra Analytics. Before joining Zebra Analytics, he was the CEO of Profitect, where he recruited the management team and contributed to the company's growth and success until its acquisition by Zebra Technologies in 2019, generating anywhere from 7 to 16 times ROI for the investors.

With over 25 years of experience in the supply chain industry, Guy has held several senior leadership roles at Oracle and co-founded Demantra, a company that Oracle acquired in 2006. He also served on the executive board of Demantra.

Guy holds a Bachelor’s Degree in Computer Science & Industrial Management from Shenkar College of Israel, and an MBA in Entrepreneurship from Babson College. He is originally from Israel, but spent 4 years in Belgium before moving to Massachusetts — a place he’s called home for the past 22 years. He is trilingual in English, French and Hebrew, which enables him to work with a diverse range of clients from Israel, Europe, APAC and the United States while taking the needs of different cultures into account. 

Guy can work privately through personal consultation about how to grow your company and find the best actions and alternatives for you, your employees and your investors.

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