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Guy Yehiav

Technology Executive & Board Director Focused on Transformation, Growth and Business Outcomes

ABOUT

CEO Profitect

Seeing around corners. Turning emerging challenges into opportunities.

Companies face changing markets, technologies and customer expectations. Guy helps leadership teams identify challenges early, develop creative solutions and translate strategy into measurable customer and business outcomes.

Effective boards look ahead, manage risk, foster culture and turn vision into action.

I’m here to help you build resilience and deliver lasting value for employees, customers and investors. Together we can ensure your organization thrives for decades.

As Thomas Edison put it, “Vision without execution is hallucination.” That’s why boards that match strategy with disciplined execution succeed.

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Working with Guy was a true pleasure. His ability to build consensus across multiple VC's while maintaining focus illustrated his ability to collaborate effectively. His communication to the Board on asset status, needs, and goals was critical to maximizing our return on investment. Carefully managing the available funds, Guy was able to achieve double digit growth by orchestrating a management team that remained committed to executing on the vision. More importantly, he truly had his shareholders, customers, and employees at heart. This ultimately culminated with his leadership of the M&A process which led to a successful exit that benefited all shareholders.

David Schwab

 Founder and Managing Director at Vertical Venture Partners

SERVICES

Services
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Board Seat

With 25 years in complex supply chains, retail and CPG and having built world‑class tech firms like Demantra and Profitect, Guy can elevate your company as a director or adviser. He brings a track record of identifying market and customer challenges early, defining what comes next, and helping organizations build around those opportunities. He crafts strategy, steers turnarounds and secures funding, having raised $40 million. Dave Schwab notes Guy builds consensus across investors, communicates clearly to boards, manages funds prudently and keeps shareholders, customers and employees at heart, qualities that deliver double‑digit growth and successful exits. He also co‑founded Demantra, later acquired by Oracle.

Venture Capital / Private Equity portfolio review

For investors, Guy brings an operator’s perspective on where markets are moving, which customer challenges are emerging, where a portfolio company can create a category or differentiate, and where additional investment can create disproportionate value. He’s known for fostering real innovation while winning new customers and entering new verticals. For investors, he brings clear guidance on where to double down and where to divest. His expertise covers the full M&A lifecycle, he led growth and deal work at Zebra and at Oracle. If any companies in your portfolio is aiming for an exit, Guy knows how to get there.

Venture Capital Private Equity Yehaiv
Yehiav Speaking

Public Speaking

Guy shares his expertise as a guest lecturer at MIT, Northeastern University, and Babson College.

Guy speaks on transformation, category creation, innovation, AI, leadership, entrepreneurship and the challenge of identifying what customers will need next.

Transformation, AI & Operational Intelligence

After more than 25 years leading supply chain planning, demand-driven networks, and execution for some of the world’s largest enterprises, Guy helps organizations identify operational and customer challenges before they become obvious, determine where AI, data, IoT or process change can create value, and translate those opportunities into measurable outcomes. If you need a partner to uncover bottlenecks or guide your analytics team, he’s here to help.

Let’s chat about the KPIs you want to improve!

Yehiav Supply Chain Auditing Fixing

AS FEATURED IN

Forbes Logo Yehiav
Supply Chain Brain Yehiav
RIS CGT Executive Council Yehiav
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Technology executive • entrepreneur • board leader

Building companies.
Scaling teams.
Creating durable value.

For more than 25 years, Guy Yehiav has built and scaled technology businesses around one core principle: create meaningful value for customers by helping them achieve the outcomes that matter most to their businesses. His career spans supply chain, retail, healthcare and manufacturing, including entrepreneurship, public company leadership, acquisitions, successful integrations and enterprise transformation.

Guy Yehiav
Executive operator • entrepreneur • board leader
25+Years building and leading technology businesses
2Major exits: Demantra → Oracle and Profitect → Zebra Technologies
3X+Growth at SmartSense since joining
9Mergers & Acquisitions with successful integration in public company leadership roles

A career built around transformation

From founder to public company executive, CEO, acquisition integration leader and President of SmartSense, Guy’s career has centered on seeing around corners: identifying customer and market challenges early, creating innovative solutions, building businesses around them, and translating those ideas into measurable customer and business outcomes.

Demantra

Created a Category.
Helped define the Demand-Driven Supply Network (DDSN), shifting supply-chain thinking from forecast-driven planning toward demand-driven execution. Built the international business and helped create the market position that led to Demantra’s acquisition by Oracle.

Oracle

Scaled It to Market Leadership.
Brought demand-driven supply-chain thinking into a global enterprise, transformed the go-to-market approach, connected planning more closely with execution, and helped Oracle take a leadership position in the Supply Chain Planning market.

Profitect

Created a New Analytics Category.
Helped define Prescriptive Analytics, moving organizations beyond dashboards that explain what happened toward technology that recommends what action to take next. Scaled Profitect through its acquisition by Zebra Technologies.

Zebra Technologies

Hardware → Software + SaaS.
In charge of Software. Helped introduce SaaS metrics, recurring-revenue thinking, retention and software-led value creation into a historically hardware-centric business, while acquiring and integrating multiple companies.

SmartSense by Digi

IoT → ARR + Business Outcomes.
Led the transformation toward a recurring-revenue model centered on ARR, retention and expansion, while repositioning IoT from sensors and monitoring toward compliance, operational intelligence, risk reduction and measurable business outcomes.

Operator first

Guy’s leadership approach connects strategy with execution. He has led full P&Ls, built leadership teams, reshaped go to market models and scaled enterprise technology organizations while keeping customer outcomes at the center.

Scale and transformation

Built businesses, reset go to market strategy, led full P&Ls, developed leadership teams and scaled enterprise technology organizations across multiple industries.

Enterprise softwareIoTSupply chainRetailHealthcare

M&A and integration

Experience on both sides of transactions: founder exits, public company integration, acquisitions, governance and the operational work required to turn a transaction into long term value.

AcquisitionsIntegrationBoard governanceInvestor relations

“People drive organizational success. Technology matters, but durable growth comes from creating clarity, building strong teams and executing consistently.”

Beyond the operating role

Guy also brings his operating experience to boards, founders and investors, with a focus on growth strategy, fundraising, M&A, integration and building organizations that can scale.

Boards and advisory work:
Board experience, founder mentoring, strategic planning and guidance around fundraising, growth and M&A.

Investing:
Limited partner activity including Stage 2 Capital and J Ventures.

Global perspective:
Originally from Israel, with professional and personal experience across Europe and the United States. English, French and Hebrew.

Education:
Undergraduate studies in Computer Science and Industrial Management, followed by an MBA in Entrepreneurship from Babson College.

Guy Yehiav