Building companies.
Scaling teams.
Creating durable value.

For more than 25 years, Guy Yehiav has built and scaled technology businesses around one core principle: create meaningful value for customers by helping them achieve the outcomes that matter most to their businesses. His career spans supply chain, retail, healthcare and manufacturing, including entrepreneurship, public company leadership, acquisitions, successful integrations and enterprise transformation.

Executive operator • entrepreneur • board leader

25+Years building and leading technology businesses

2Major exits: Demantra → Oracle and Profitect → Zebra Technologies

3X+Growth at SmartSense since joining

9Mergers & Acquisitions with successful integration in public company leadership roles

A career built around transformation

From founder to public company executive, CEO, acquisition integration leader and President of SmartSense, Guy’s career has centered on seeing around corners: identifying customer and market challenges early, creating innovative solutions, building businesses around them, and translating those ideas into measurable customer and business outcomes.

Demantra

Created a Category.
Helped define the Demand-Driven Supply Network (DDSN), shifting supply-chain thinking from forecast-driven planning toward demand-driven execution. Built the international business and helped create the market position that led to Demantra’s acquisition by Oracle.

Oracle

Scaled It to Market Leadership.
Brought demand-driven supply-chain thinking into a global enterprise, transformed the go-to-market approach, connected planning more closely with execution, and helped Oracle take a leadership position in the Supply Chain Planning market.

Profitect

Created a New Analytics Category.
Helped define Prescriptive Analytics, moving organizations beyond dashboards that explain what happened toward technology that recommends what action to take next. Scaled Profitect through its acquisition by Zebra Technologies.

Zebra Technologies

Hardware → Software + SaaS.
In charge of Software. Helped introduce SaaS metrics, recurring-revenue thinking, retention and software-led value creation into a historically hardware-centric business, while acquiring and integrating multiple companies.

SmartSense by Digi

IoT → ARR + Business Outcomes.
Led the transformation toward a recurring-revenue model centered on ARR, retention and expansion, while repositioning IoT from sensors and monitoring toward compliance, operational intelligence, risk reduction and measurable business outcomes.

Operator first

Guy’s leadership approach connects strategy with execution. He has led full P&Ls, built leadership teams, reshaped go to market models and scaled enterprise technology organizations while keeping customer outcomes at the center.

Scale and transformation

Built businesses, reset go to market strategy, led full P&Ls, developed leadership teams and scaled enterprise technology organizations across multiple industries.

Enterprise softwareIoTSupply chainRetailHealthcare

M&A and integration

Experience on both sides of transactions: founder exits, public company integration, acquisitions, governance and the operational work required to turn a transaction into long term value.

AcquisitionsIntegrationBoard governanceInvestor relations

“People drive organizational success. Technology matters, but durable growth comes from creating clarity, building strong teams and executing consistently.”

Beyond the operating role

Guy also brings his operating experience to boards, founders and investors, with a focus on growth strategy, fundraising, M&A, integration and building organizations that can scale.

Boards and advisory work:
Board experience, founder mentoring, strategic planning and guidance around fundraising, growth and M&A.

Investing:
Limited partner activity including Stage 2 Capital and J Ventures.

Global perspective:
Originally from Israel, with professional and personal experience across Europe and the United States. English, French and Hebrew.

Education:
Undergraduate studies in Computer Science and Industrial Management, followed by an MBA in Entrepreneurship from Babson College.

Guy Yehiav

Building companies.Scaling teams.Creating durable value.